OLIVIA TYLER
CASE STUDY: Jolana NYC Instagram account
REELS
All videos directed, produced & shot by me
High quality reels; Through testing and ad tracking, we found that slow-motion product videos drove sales. Showcasing texture and movement captures attention and signals luxury.
High Engagement reels; Influencer collaborations, giveaways, and content produced with the algorithm in mind (trending audios, strong copy) grew our audience and boosted visibility without paid ads.
Storytelling; in a saturated market, the brands that are rising are the ones that tell authentic stories and build community. For Jolana, I wove together founder moments, behind the scenes content, and pop-up content to share our story.
Brand voice reels; we mix in quick, short form videos that make people laugh or share, all while reflecting the brands voice.
ENGAGEMENT
Engagement goes beyond likes, by analyzing metrics -especially saves, shares, and story interactions- we were able to turn passive viewers into an active audience. Polls, interactive stories, and narrative driven visuals mean we're making decisions rooted in data but executed with emotion.
FEED CURATION
A well-curated feed reflects a brand's identity at a glance. I approach feed design like a gallery wall-balancing negative space with color-blocking and texture to guide the eye.
PHOTO CONTENT
Highly produced photography signals luxury, while lo-fi (digital camera or iPhone) signals authenticity and builds trust.
GRAPHICS
Press Kit
PRODUCT PHOTO & COPY
Our electric plum leather was chosen out of a love of the 60s, the decade that ushered in purple representative of the creativity, mysticism, and sensuality of the times. This bag will take you from concert pits to fields of violets.
This buttery baguette blends pastel yellow leather with western inspired studded detailing, creating the perfect balance of sweetness and edge.
Designed for versatility, the Liv baguette features our signature interior mirror and a detachable, adjustable strap - transforming from clutch to shoulder bag to crossbody.
With a rich, cowboy-brown leather, Brandy brings feelings of nostalgia; like the crackle of a record, the clink of ice in a whiskey glass, the scent of an old photograph.
Our newest J bag blends western detailing with Jolana's signature edgy look, creating a bag uniquely built for city slickers (and outlaws).
